You won't find any purple shampoos here. I won’t lighten your Hair. Instead, I’ll gloss over your Dark Blonde or Brunette, Cooling and counteracting any Warmth (orange or brassy tones) with my Dark Ash pigment to leave your Colour smooth and radiant. Yes, I'm different. My 7.1 Ash Blonde and No Lift Developer combination, that is best suited for Dark Blondes and Brunettes, has the stamina and longevity to match your lifestyle while keeping your Hair Colour Toned for longer so you're Toning every 6-8 weeks rather than every few days. And my olive oil base rehydrates your Hair leaving it feeling silky and looking glossy.