You won't find any purple shampoos here. I won’t lighten your Hair. Instead, I’ll gloss over your Blonde, Cooling and counteracting any Warmth (yellow or brassy tones) with my Pearly Beige pigment into a smooth, creamy Colour. Yes, I'm different. My unique, 10.2 Very Light Beige Blonde and No Lift Developer combination has the stamina and longevity to match your lifestyle while keeping your Hair Colour Toned for longer so you're Toning every 6-8 weeks rather than every few days. And my olive oil base rehydrates your Hair leaving it feeling silky and looking glossy.